Celida Marrujo and Team are a multi-disciplinary real estate team, known for making home buying and moving beautiful.

Based in the Bay Area, the team is led by Celida Marrujo, a trusted Realtor® with over two decades of experience serving first-time home buyers, sellers, and investors. With a strong reputation in both English- and Spanish-speaking communities, Celida is known for her personal dedication, deep market knowledge, and warm, honest approach.

The brand’s creative direction and digital presence are led by her daughter, Daisy Rincon, Chief Creative Officer, who brings a modern, lifestyle-driven perspective to the business.

Celida Marrujo and Team is first and foremost a real estate service provider, expanding into a multidisciplinary group that supports the full homeownership journey. Additional offerings include moving coordination and interior design guidance — all rooted in a shared mission: to make homeownership and living beautiful.

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  • CHIEF EXECUTIVE OFFICER, REALTOR®

    Celida Marrujo is a seasoned Silicon Valley Realtor® with over 25 years of experience helping families, first-time buyers, and investors navigate the South Bay market. Her career began from a deep passion for helping others — and a love for the excitement and possibility that comes with owning a home.

    Since then, she has helped hundreds of clients turn the dream of homeownership into reality. Known for her calm guidance, sharp market insight, and genuine care, Celida is especially respected in both the English- and Spanish-speaking communities. Her strength lies in building trust, offering strategic advice, and creating smooth, empowering buying and selling experiences.

    Beyond real estate, Celida finds joy in family life, yoga, bootcamp workouts, hiking, and reading — all of which keep her grounded and energized in her work.

Young woman with long dark hair standing outside a building with flower baskets and a street lamp.


  • Chief Creative & Analytics Officer

    Daisy Rincon leads brand strategy, digital marketing, and data insights Celida and Team, with a focus on creating a seamless, informed, and empowering experience for clients at every stage of the homeownership journey.

    Fluent in both Spanish and English, Daisy helps bridge communication and culture across the communities that the team serves. With a background in tech and a career spanning marketing, partnerships, and business development, she brings a unique blend of analytical rigor and creative vision to real estate.

    She holds an MBA from the Wharton School of the University of Pennsylvania and a bachelor’s degree from UCLA. Daisy is passionate about helping buyers, sellers, and investors make smart, confident decisions — and about designing systems and experiences that support them long after the keys are handed over.